What is coworking?
Coworking is based on the principle of rent office space (open space or closed office) in a building bringing together other workers, called coworkers.
Concretely, it is a question of combining The advantages of teleworking (It feels like at home ) with The quality of the equipment And the office friendliness (fast internet connection, meeting and break rooms, etc). The fact of “coworking” also makes it possible to create a synergy between coworkers from different backgrounds and social ties.
Coworking is initially aimed at freelancers or freelancers or even small structures. In fact, his moderate cost And her flexibility (from a few euros per hour to several hundred euros for a position rented per month) make it a solution of choice. For several years, it has also been of interest to businesses.
Les main actors in France are:
The boom in coworking spaces
The pandemic has pushed businesses of all sizes to rethinking their organization and their real estate strategy to enable hybrid work. Indeed, 76% of French people say they want to continue to work from home after the health crisis.
Coworking has logically benefited from this desire of workers, since agility is now the watchword for businesses.
In France, this restart exceeded that of neighboring countries, with an increase (+ 1%) by
relationship to the pre-Covid level. By way of comparison, Germany experienced a decrease (- 1%), as did the United Kingdom (- 15%).
This recovery is explained by The new attractiveness of start-ups and large companies for coworking spaces, their agility being a key factor in the well-being so desired by employees. Some French technology start-ups are in fact recording the fastest growth in Europe. The ones we call the”French unicorns” went from 2 before the pandemic to 26 today.
This rapid growth generates a 200% increase in demand for flexible spaces in 2021. New innovative start-ups are primarily looking for 1 or 2 positions at the start up (+ 9% market share) in 2021. This office size is also the most sought after, accounting for 50% of total demand.
In just two years, the four French coworking players increased their area by 43%, or 302,000 m2 managed. All operators combined, coworking represents 2,787 spaces identified in 2021.
Closed coworking offices are popular
Coworking in open space has evolved into new trends, to best meet the aspirations of businesses. Within spaces, sedentarization is on the rise: 88% positions are for rent in closed private offices. The offer of open space positions is now in the minority, with 12% of the market share. 70% of the offers are private offices fewer than 5 positions in major cities, excluding Paris. In the capital, the demand is mainly for offices between 2 and 40 workstations.
Driven by The appetite of large companies for coworking, the offers of 40 to 70 positions are growing. Some even go so far as to privatize an entire floor or floor of more than 90 posts !
Coworking is essential in the regions
With the pandemic, many businesses are refocus part of their offices in Paris located on the periphery (as in La Défense). This is in order to quickly access the rail network to get to the provinces. Indeed, it is in the regions that businesses rely on for setting up new offices, both to find new talent but also to leave the choice of where to live to employees. Concretely, this phenomenon is reflected in an increase in demand for flexible offices in Paris (+ 20%) and a decrease (- 8%) in La Défense.
The cities that have benefited from this shift are the metropolises located between 1 and 2 hours by train from the capital. Lyon took advantage of this trend, as did Bordeaux, which recorded a 40% increase in demand.
The main issue is The multiplication of actors In the provinces, in order to develop the flexible office offer even more rapidly and massively. Some have also specialized in this market in the regions:
- IWG (284 sites).
- Hiptown (newcomer with 5 spaces in Marseille, Lyon, Bordeaux and Lille).
- Babel (planned openings in Grenoble, Lille and Bordeaux after Marseille and Montpellier).
- Flex-O (3 sites in Lyon, Nantes and Lille, projection of opening 50 sites within 5 years).
Find your flexible office with Flashoffice
Whether you are a freelancer, a start-up or a company, Flashoffice Offers you Solutions of custom coworking. Depending on your needs, we find the office of your dreams, with an all-inclusive service contract.
Luxury offices, fully equipped and ideally placed, guarantee you considerable time savings. All the management of the premises (housekeeping, maintenance) and equipment (coffee machines, office supplies) is included, to focus on your core business.
Coworking and turnkey office solutions are the future of our societies. To meet the aspirations of reconciling a better balance between professional and personal life, flexibility has become a real HR argument. A study MonitOHR analyzed 6,300 job offers: 80% of the offers that did not receive any applications did not offer hybrid work. One more proof that coworking can have an important role to play in recruitment...
