What is employer branding?
According to Employment center, the employer brand Refers to”all brand image issues related to the management of human resources And at recruitment of a company.”
Concretely, this is the strategy that aims to make the brand shine, in order to recruiting and retaining talents. Taking care of your employer brand makes it possible to show the company in its best light externally, while remaining consistent with the reality experienced internally.
This consistency is essential to the sustainability of the employer brand, which is much more than just HR marketing. Start a project of Redesign of the work environment represents a significant investment in terms of budget and time. To meet the strategic challenges of employer branding, employee experience and attractiveness, companies must give themselves the means to do so.
Why take care of your employer brand?
Revealed by the millennial generation, the wellness at work is a prerequisite for attracting and retaining talent. The image of the company is decisive and encourages a candidate to apply or not.
Today, 50% of candidates say they don't want to work for a company with a bad reputation, even for a higher salary! With a strong employer brand, Recruiting is up to twice as fast, and much more qualitative: 80% managers say that attracted talent is more competent thanks to this favorable image of the company.
For a candidate or an employee, innovative and innovative workspaces reflect the company's desire to put The human being at the heart of his concerns organizational.
What is the influence of the workplace on the employer brand?
Most candidates are now put off by the idea of working in an unattractive environment. Whether from the point of view of the layout of the place, with few collaborative spaces, closed offices and meeting rooms without conviviality, or even outdated decoration, these are obstacles for candidates.
In the era of the war for talent, the conviviality of the place is a real argument for attract candidates and retain employees. The quality and attractiveness of offices are cited among the 5 major decision criteria by candidates and are becoming an essential part of the employee experience. 66% of dissatisfied people feel that their workplace is not suitable. By reflecting the values of the company, decoration is a communication tool in its own right.
When they are in line with the brand image and comfortable on their premises, the employee becomes the first ambassador of his company and ensures its influence.
Are coworking spaces a really good idea for developing your employer brand?
At the time when The quality of life at work is at the heart of concerns, the balance between professional and personal life, flexibility and teleworking are fundamental elements.
The integration ofSpaces of coworking at the center of the organizational strategy of companies is a guarantee of modernity and dynamism. The external image is positively impacted, the employer brand is in tune with the times. To attract and retain talent, these places are a real bargain.
While teleworking has allowed a gain in productivity, the reduction of stress and the reduction of transport time, it is sometimes accompanied by certain shortcomings. Lack of motivation, isolation and the loss of a sense of belonging are common. These perverse effects are erased with access to spaces of coworking.
Also note that The level of commitment of employees is directly correlated to their work environment. Coworking spaces are designed to offer a pleasant and inspiring place, by providing mobility to employees who have a multitude of possibilities to work. Coworking creates a synergy between coworkers in order to break isolation and promote exchanges.
How do you find your inspiring workspace in order to attract talent?
With the contract for the provision of services offered by Flashoffice, you are supported in your search for offices to find the rare pearl that will be the showcase of your business.
This turnkey solution ensures unparalleled flexibility to support the development of your business. With rental contracts of 6 to 36 months, it has never been easier to rent offices and to make them evolve according to your needs.
Flashoffice offers An all inclusive service : the luxury premises are fully furnished and decorated and have all the equipment (internet, telephone, coffee machines, etc) required for wellness of your collaborators.
More than offices, it is a real showcase for Boost your employer brand : a prestigious framework will put serious assets on your side to attract new talent and retain employees.
In a context of strong competition, recruiting and retaining talent requires offering more than one position and one salary. In 2030, 75% of the active population will be composed of Millenials, the most sensitive to well-being at work.
Les coworking spaces are the perfect environments to strengthen your employer brand, attracting talent and propose a user experience high level.
